MULTIDISIPLINARY CONTENT STUDIO
WHAT WE DO
Production
Etraf is a creative studio specializing in crafting bespoke content for brands, cultural institutions, and beyond. With a focus on Creative Solutions That Inspire, it transforms ideas into impactful projects through video production, photography, event design, and innovative visionary approaches. As a multidisciplinary content studio, it brings visions to life.
Content
With a focus on storytelling and impactful experiences, Etraf bridges the gap between art and communication, crafting projects that resonate across diverse platforms and demographics. By combining creativity, precision, and a deep understanding of cultural trends, Etraf ensures every project leaves a lasting impression.
Collaboration
The studio envisions itself as a vibrant hub for creative collaborations, bringing together diverse talents to push boundaries, spark inspiration, and redefine artistic storytelling. Through its inclusive and dynamic environment, it seeks to craft meaningful narratives that engage and resonate with audiences across the globe.
HOW WE DO
Creativity
Centered around innovation and collaboration, Etraf is dedicated to pushing creative boundaries and delivering unique solutions tailored to each project. Believing that the best outcomes arise from diverse perspectives and open communication, the studio crafts narratives that inspires, engages, and redefines creative excellence.
Quality
Etraf prioritizes quality above all, with meticulous attention to detail ensuring that every piece of content resonates with audiences and meets the highest standards. Dedicated to cultural engagement, the studio allies with artists and brands that contribute to enriching the social landscape, creating work that inspires and connects.
Sustainability
Sustainability is at the core of our mission, shaping every aspect of our work through eco-friendly practices and purpose-driven creativity. We actively support initiatives and projects that align with sustainable values, ensuring our contributions foster innovation, cultural enrichment, and meaningful impact on both the environment and society.
WHO WE ARE
Alper Bahçekapılı
FOUNDER
With a 25-year career spanning media, technology, and entertainment industries, Alper Bahçekapılı has written for prominent publications such as Gazete Oksijen, Vogue Turkey, TimeOut and was part of the founding team of Rolling Stone Turkey. As a podcaster and occasional radio host, he brings stories to life with fresh perspectives. He has also developed cultural projects for institutions such as İKSV and Borusan Sanat. Having held decade-long roles at Nokia, Microsoft, and Pozitif, Alper now focuses on creating, and advising for brands and cultural institutions.
Deniz Çokuğraş
PROJECT MANAGER
As Project Manager at Etraf, Deniz leads innovative content initiatives and ensures flawless execution across diverse platforms. With a career shaped by roles at Pearson, and İKSV, she combines expertise in digital marketing, brand strategy, and project management to create impactful campaigns and solutions. Deniz’s professional journey includes driving market growth, managing global collaborations. Her ability to blend creativity with strategic thinking makes her an essential force behind Etraf’s success in crafting compelling stories and projects that engage and inspire.
Ayşe Bulutgil
CHIEF ADVISOR
A trailblazer in cultural leadership, Ayşe Bulutgil has been instrumental in shaping communications strategy of the Istanbul Foundation for Culture and Arts (İKSV) for over two decades. She joined İKSV in 2003 as part of the Media Relations team, became its director in 2011, and in 2019, took the helm as Communications Group Director, leading Media Relations, Studio, Corporate Identity, and Publications under one unified vision. A Boğaziçi University graduate with a flair for creative strategy, Ayşe is the driving force behind Etraf. She is blending storytelling and strategy to create impactful narratives.
Ayhan Abayhan
CONTENT ADVISOR
Ayhan Melissa Abayhan is a seasoned media professional with over 25 years of experience in publishing, editorial management, and content creation. Having worked with prominent platforms such as Rolling Stone Turkey, Blue Jean, IST Dergi, and RedBull.com/tr, she has honed her skills in storytelling, team leadership, and crafting compelling narratives. At Etraf, Ayhan leverages her extensive background in print and digital media to deliver bespoke content and innovative solutions, aligning with the studio’s mission to transform ideas into impactful projects.
Esra Danişmend Abay
FOOD & BEVERAGE ADVISOR
Esra Danişmend Abay is a culinary and hospitality expert with more than two decades of experience shaping Istanbul’s dining and event landscape. Having led operations at Beymen Brasserie and Istanbul Doors Restaurant Group, she has honed her skills in menu development, event coordination, and delivering exceptional guest experiences. Now collaborating with Etraf, Esra combines her expertise in food and beverage with creative storytelling, bringing innovative concepts to life through impactful culinary and event projects.
